China logistics news network: in the past two years, the domestic cross-border e-commerce industry has achieved considerable development. Statistics from the China e-commerce research center show that in the first half of 2015 alone, China's cross-border e-commerce transactions reached 2 trillion yuan, up 42.8 percent year-on-year, accounting for 17.3 percent of the total value of imports and exports. Cross-border e-commerce is growing into a new engine for the development of China's foreign trade.

In the past two years, the domestic cross-border e-commerce industry has made great progress. Statistics from the China e-commerce research center show that in the first half of 2015 alone, China's cross-border e-commerce transactions reached 2 trillion yuan, up 42.8 percent year-on-year, accounting for 17.3 percent of the total value of imports and exports. Cross-border e-commerce is growing into a new engine for the development of China's foreign trade.

As the "vane" and "barometer" of China's foreign trade, the Canton fair provides a zero-distance platform for journalists to crack the "emotional code" of foreign trade enterprises on cross-border e-commerce. "Love and sorrow, to me, are like a cup of wine", just like the old song, Chinese foreign trade enterprises have both "love" and "sorrow" for cross-border e-commerce.

Love: powerful marketing intimate service

For foreign trade enterprises, they attach more importance to the strong marketing ability of cross-border e-commerce, which cannot be matched by traditional marketing teams. In the selection of cross-border e-commerce platforms, some large enterprises choose to establish their own platforms, while small and medium-sized enterprises mostly choose marketing and subsequent export related services provided by third-party platforms.

Yidan.com is the first spot trading website in the building materials industry developed and operated by China building materials group. According to lu zeyang, marketing director of China building materials international trading co., LTD., yidan currently adopts the mode of "cross-border e-commerce + overseas warehouses".

At the same time, the platform also provides small and medium-sized enterprises with export agency services, global marketing and promotion services, supply chain financial services, yishan business school, logistics services, and credit insurance services.

The third-party platform can solve the difficulties that cannot be solved by small, medium and micro enterprises, such as overseas online and offline marketing channels, professional technical guidance, follow-up logistics, customs inspection and tax refund "one-stop" service.

Foshan jinshengbang stainless steel co., LTD specializes in stainless steel tubes. According to tian shouchun, general manager of the company's international trade department, the company gained some overseas customers by improving the ranking of keywords in search engines through a third-party platform against the backdrop of slowing domestic demand, and made some gains in foreign trade last year.

Another benefit of cross-border e-commerce, in his view, is that it saves on population costs. "We only need to provide the correct data, amount and invoice, and the other export business will be handled by the third-party platform. There is no need to employ specialized customs agents to reduce payroll expenses and related management.

Worry: professional talent professional bottleneck

Is the so-called "a few happy a few sorrow". When it comes to cross-border e-commerce, huang wenhui, head of xinnuoshi (jiangxi) import and export co., LTD., said he would not consider cross-border e-commerce channel sales for a year or two. The reason is simple, "no benefits."

"Many of our customers prefer to see the stone products on site, hoping to see samples, because on the computer, the design and color of the stone will be different. In addition, the platform is short of people with industry expertise. He said.

Some companies have taken a cautious approach to cross-border e-commerce out of consideration for brand and credibility. According to ji renzhi, deputy general manager of jiangsu rist general machinery manufacturing co., LTD., the elimination of after-sales barriers is a prerequisite for enterprises to get involved in cross-border e-commerce, as the gasoline engine, generator set and other products operated by enterprises involve after-sales service.

"It is a drawback that e-commerce does not have a global after-sales service network. For example, if there is no after-sales service for the electromechanical products we are engaged in, once they are sold, the reputation of the products will be reduced and the cost will be increased. Once returned, the cost is much higher than the product itself. "He said.

"At the same time, he also pointed out," I think the road to e-commerce, e-commerce publicity than our own publicity effect is much bigger.

"A kind of traditional trade incremental"

Li jinling, vice President of guangdong zhuozhi supply chain service group co., LTD., offered some Suggestions on how to solve the problem of enterprises' involvement in cross-border e-commerce.

She said, first of all, cross-border e-commerce is a professional type of work, and it is recommended to specialize and cooperate. Enterprises can give professional third parties the solutions of opening and operating stores, communicating with consumers and international logistics. They can help traditional foreign trade enterprises quickly embrace e-commerce.

Secondly, all foreign trade enterprises should be based on the characteristics of the industry to explore and research their own way of e-commerce. A comprehensive review of the development of domestic e-commerce will find that almost all industries and fields are covered. Sending samples, sending samples, making video look and feel present micro local materials and textures, as well as the future virtual reality, will enable more industries to enter the field of cross-border e-commerce.

In her opinion, it is necessary to face up to and face up to the professional bottlenecks of cross-border e-commerce, such as different languages, after-sales service, customs backgrounds and policies of different countries. In this regard, she suggested that enterprises should make use of professional platforms and third-party forces to achieve rapid customs clearance and import and export business, which is better than enterprises to explore.

"Cross-border e-commerce itself is a way of trade, but the way of transaction has changed from offline to online. It is complementary to traditional trade without any conflict, and it is an increment of traditional trade. I believe that all traditional foreign trade enterprises will find that they are willing to embrace cross-border e-commerce. She said.